Intuit TurboTax Launches "Now This Is Taxes" Campaign

Intuit TurboTax

MOUNTAIN VIEW, Calif. – December 30, 2024 – Intuit Inc. (Nasdaq: INTU), the financial technology platform powering TurboTax, Credit Karma, QuickBooks and Mailchimp, today announced the launch of “Now This Is Taxes,” an innovative campaign bringing to life TurboTax’s new AI-powered, assisted tax filing experience. This new mobile-first, ‘done-for-you’ offering will streamline tax prep, quickly making obsolete the increasingly complicated journeys taxpayers are forced to go through in exchange for a fast, affordable and transparent experience.

Intuit has applied its powerful AI and Super App tech stack in TurboTax’s new product offering, providing a new level of pricing and a much more rapid refund for TurboTax customers in the most recent evolution of the tax industry. Through TurboTax’s advanced AI tools, over 12,000 tax professionals are empowered to provide their clients with productive financial advice that drives their own business revenue, while helping customers get every dollar they deserve. Intuit TurboTax

“Every tax filer, regardless of their income, complexity, or location should have access to expert tax services at a fair price and with complete confidence,” said Mark Notarainni, Executive Vice President and General Manager of Intuit’s Consumer Group. “‘Now This Is Taxes is the dawn of a new, streamlined age of taxes — where effortless, ‘done-for-you’ solutions change perception and, more importantly, Federal and State filing forever.”

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Solving Tax Filing Challenges

It helps that tax filers and preparers are often left to navigate with plenty of inefficiencies — resulting in 10m+ tax filers changing providers yearly. Traditional tax preparation is often long and expensive, with hidden fees and little transparency. TurboTax intends to change that with its head start on a fast, easy, and inexpensive solution.

With TurboTax’s AI-integrated expert service, those looking to file taxes can get paired up with professionals who are qualified to handle their finances and they can do their taxes in just 2 hours or less right from their mobile phone. This new experience allows for convenient data import; faster refund and also offers Tax Return Lifetime Guarantee,meaning guaranteed accuracy and maximum refunds 100% guaranteed. And whether they want to do it themselves, or want to give up the whole process to TurboTax, TurboTax has the best prices and best results.

Exclusive Offers for 2024

TurboTax is also offering premium services at un-beatable prices for the 2024 tax season. Any new or returning customers who did not file with TurboTax last year will be able to file for free using the TurboTax mobile app, now until February 18, 2025. As an extra incentive, TurboTax Live Full Service customers can take advantage of the “Beat Your Price” offer, which allows them to find a lower price from their previous tax professional for the same suite of services — and get at least 10% off the old tab if they file between January 15, 2025 and March 25, 2025.

Campaign Highlights — “Now This Is Taxes”

And the Now This Is Taxes campaign is about more than marketing — it’s a page-turner in the movement towards simplified tax filing. Thanks to AI and expert support, TurboTax delivers faster refunds, more convenience and unmatched value. Intuit TurboTax

The campaign sets TurboTax apart from conventional tax services, highlighting simple, affordable, expert-backed solutions to the tax conundrum. This integrated effort will be coast to coast in the U.S. and select Canadian markets, and feature content in English, Spanish and French Canadian. The channels span TV, streaming platforms, podcasts, social, and digital ads, with partnerships with some of the biggest brands in the world: NCAA, Netflix, NFL, Spotify, TikTok and YouTube.

Among the key campaign films and themes are:

“DIY Taxes for Free” — New and existing users can file for free using the mobile app, no matter how complex the taxes (valid through Feb. 18, 2025).
“Fast Refunds” – TurboTax matches filers with experts for Refund Advance loans of up to $4,000 received immediately.
“Effortless Filing” — Users turn tax prep over to experts so they can pursue their passions.
“Small Business Tax Ease” – TurboTax experts take care of business taxes and provide advice year-round without adding to the bill.
“Switch and Save” — Couples and individuals who switch to TurboTax Live Full Service, paying less than last year.

Behind the Campaign

The work — developed in partnership with R/GA and directed by award-winning duo Vania & Muggia — introduces a new and engaging take on filing taxes.

About Intuit

Join us at Intuit, a Fortune 500 global financial technology platform company serving nearly 100 million customers worldwide. Intuit aims financiers like you to grow in power through their enabling products, including TurboTax, Credit Karma, QuickBooks, and Mailchimp Learn more at Intuit. [Logo] [Intuit 80×80] Visit [intuit.com] or [social handles] for updates.

FAQ – Intuit TurboTax

Now This Is Taxes: What is the TurboTax campaign?

TurboTax’s new ‘Done-For-You’ tax filing services allow customers to outsource all of their tax prep to experienced professionals with little effort necessary on their part, for an affordable price.

What does tax experience Mean by ‘Done-For-You’?

TurboTax has partnered with highly qualified accountants from H&R Block to offer an exclusive ‘Done-For-You’ experience which gives the tax filing experience into professional hands that ensure the best possible refund with the utmost accuracy without the user lifting a finger.

How much will the new TurboTax service cost?

To make the tax filing process easy and affordable, TurboTax’s ‘Done-For-You’ services are competitively priced. Pricing, which varies depending on return complexity, is touted as untouchable value by the campaign.

Who can benefit from TurboTax’s “Done-For-You” services?

This is great for people with complicated tax situations, small businesses/solopreneurs, freelancers, or those who would rather have a pro do their taxes.

Here’s guidance on getting started, with the TurboTax ‘Done-For-You’ service:

To get started, go to the TurboTax site, sign up for the ‘Done-For-You’ option and upload your tax documents. A tax pro handles the rest, informing you every step of the way.